More than Five Decades of Arts and Culture
In 1969, Alexander Calder’s sculpture “La Grande Vitesse” was installed in front of City Hall in downtown Grand Rapids. The National Endowment for the Arts chose Grand Rapids as the first recipient of their public art works initiative nearly 50 years ago with Alexander Calder’s work.
History of Festival
That first Festival showcased just a few art displays and two performance stages, plus a few food booths.
Over the years, Festival’s popularity grew to include most of downtown Grand Rapids. Families enjoyed local performers at several stages, art shows and activities for families – all free of charge – as well as an assortment of tasty offerings from food booths operated by nonprofit organizations.
50 Years of Community Vision
Our Strategic Plan
At Festival, we believe the arts are for everyone.
We strive to offer West Michigan an opportunity to experience the best West Michigan performers, artists and craftspeople in an environment that is free, accessible and welcoming to all.
Festival is an authentic, immersive experience for our diverse community.
We recently launched a strategic plan to help us pursue greater diversity and inclusion in every aspect of the event, from the art, music and food that Festival is known for, to the leadership and volunteers behind the scene.
Our Future Plans
As we look ahead to the future of Festival, our strategic plan includes ways to:
- Broaden our community engagement with emphasis on cultural diversity and a variety of abilities and experiences.
- Attract artists and performers who reflect our growing community.
- Attract cultural culinary professionals and local restaurants to add to the Festival food scene, while retaining the diverse nonprofit organizations who operate food booths during the weekend.
- Innovate our sources of revenue through creative recognition of sponsors, and new opportunities for Festival visitors to support the event.
- Increase engagement with the community through our website and social media, and build new relationships with community groups and social media influencers.
Festival Board of Directors
Frederik Meijer Gardens & Sculpture Park
Interfuse Capital LLC
Freelance Writer and Community Arts Activist
Juan Daniel Castro
Glenn Del Vecchio
Grand Rapids Ballet
Artist Red Hydrant Press
Valley Truck Parts
West Michigan Partnership for Children
City of Grand Rapids
Mitchell Realty/Bellaby Realty
Smith Haughey Rice & Roegge
Warner Norcross + Judd LLP